rocky ford discount tire and auto CARE center

Not a Chain. Not a Franchise. Rocky Ford’s Tire & Auto Shop

Locally owned by Dave & Kris Watters — 2025 Reader’s Choice Award Winner and trusted by Arkansas Valley drivers for over 50 years. Largest tire inventory in SE Colorado.

(719) 254-3391
Rocky Ford Discount Tire

Big City Expertise. Small Town Service. Right Here in Rocky Ford.

At Rocky Ford Discount Tire, we believe you shouldn’t have to drive to Pueblo or La Junta to get honest, expert tire and auto repair service. Dave and Kris Watters have been taking care of their neighbors right here in Rocky Ford since 1972 — and in a small town, your reputation is everything.

That means no upsells you don’t need. No surprises on your bill. Just straight talk, quality work, and a team that treats you like a neighbor — because you are.

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Largest Tire Inventory in SE Colorado

Find the tire you’re looking for and get back on the road on the same day.

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Full Service Auto Repair Shop

ASA, ASE, TIA, Certified Master Mechanics ready to serve you.

Getting Back On The Road Is Simple

1
Give Us a Call or Stop In

No appointment needed for most tire services. For mechanical service & oil changes give us a call at (719) 254-3391 and we will book an appointment for you.

2
We Give You a Straight Answer

Our ASE certified technicians will diagnose the problem and give you an honest quote. No upsells, no surprises — just clear information so you can make the right decision.

3
We Get You Back on the Road

Most tire and repair jobs are completed same day. We’ll keep you updated throughout and make sure you leave confident your vehicle is safe and ready for Colorado roads.

Call ➡️ (719) 254-3391
proven. certified. local.

50+ Years of Keeping Arkansas Valley Drivers Safe on the Road

Rocky Ford Discount Tire has been the go-to shop for Otero County drivers since 1972. Our technicians are SPC, ASE, TIA, and ASA certified — the same credentials you’d find at any big city shop, right here in your hometown. We service most makes, models, and years, from everyday passenger cars to light-duty trucks.

Years In Rocky Ford
See Our Services Call (719) 254-3391

Relax In Comfort In Our Waiting Area

waiting area at rocky ford discount tires
  • Wi-Fi Service
  • Coffee & Soft Drink Machine
  • Child & Dog Friendly

We’ll Always Keep You In The Loop

We know how stressful it is to leave your vehicle with someone and wonder what’s happening. That’s not how we operate. From the initial testing to the time your vehicle is ready to be picked up, we keep you informed every step of the way.
You’ll know what we found, what it costs, and how long it will take. No surprises. No work done without your approval. Just honest communication from a team that respects your time and your budget.

📞 We call you before any work begins — you always approve the quote first
⏱ We will give you a time estimate — and we’ll keep you updated.
🚐 Free local shuttle service — we’ll drop you off while we work on your vehicle

Questions? Call (719) 254-3391

  • 5.0

    “Couldn’t be happier with Rocky Ford Discount Tire! It was like being serviced by a NASCAR pit crew. I was in and out in no time. Very friendly staff!“
    Kent Hoffman
    Arkansas Valley Resident

Frequently Asked Questions

FAQ’s

Where is Rocky Ford Discount Tire located?

1601 Elm Ave in Rocky Ford, Colorado — on the east side of town between Highway 50 East and West.

Other question? (719) 254-3391

What are your hours?

Monday through Friday 7:30am to 5:30pm. Closed Saturday and Sunday.

Other question? (719) 254-3391

What services do you offer?

Tire sales, mounting and balancing, flat tire repair, wheel alignments, brake repair, tune ups, air conditioning service, computer diagnostics, electrical system repair, cooling system service, engine performance checks, and suspension and steering repair.

Other question? (719) 254-3391

Are you locally owned?

Yes. Rocky Ford Discount Tire has been locally owned and operated by Dave and Kris Watters since 1972. We are not a franchise or chain — we are your neighbors.

Other question? (719) 254-3391

  • We’re Not Just In Rocky Ford — We’re From Rocky Ford.

    Your Neighbors. Your Mechanics.

    Dave and Kris Watters aren’t corporate managers sent here from somewhere else. They’re your neighbors. They shop at the same stores, cheer at the same Friday night games, and care deeply about this community — because it’s their community too.

    When you bring your car to Rocky Ford Discount Tire, you’re not a ticket number. You’re someone Dave and Kris are going to see at the grocery store, at church, and around town. That means you’ll always get honest work, fair prices, and service that a locally owned family business staking its reputation on every single job.

    That’s been true since 1972. And it’s still true today.

    🏆 Reader’s Choice Award — voted best by Arkansas Valley readers

    🤝 Proud supporters of Rocky Ford community events and local families

    🌱 Rooted in Otero County for over 50 years

    Come Meet The Team

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